🧠 The Identity First Rule
Why your mindset matters more than your to-do list
BE → DO → HAVE → FEEL
Most people get the success formula wrong. They think:
HAVE → DO → BE → FEEL
“When I have the right skills/time/money, I’ll do the right things… & then I’ll be the person I want to be.”
It sounds logical, but it’s backwards. That approach keeps you waiting until conditions are “perfect,” which means you never actually start.
The Strong Code flips the script:
BE → DO → HAVE → FEEL
🪞 Start with BE
Who you believe yourself to be determines what you do — & what you do determines what you have.
If you see yourself as “someone who’s bad at fitness,” you’ll act in ways that reinforce that belief — skipping workouts, making excuses, letting other things take priority.
If you adopt the identity of “I’m an athlete in training,” your choices shift. Training becomes a normal part of your day — not a chore, but part of who you are.
🎯 DO Follows BE
Once you decide on your identity, your actions naturally line up.
Athletes train. Writers write. Leaders lead.
It’s not about willpower — it’s about alignment. When your self-image matches your goal, your daily actions stop feeling forced & start feeling inevitable.
🏆 HAVE is the Result
When you live from identity, the results come as a side effect.
You don’t “try” to get fit — you become fit because your choices, day after day, compound into the result.
🛠 How to Apply the Identity First Rule
Choose Your Identity 🪞 Decide who you need to be to reach your goal.
Align Daily Actions 🎯 Match your Five Codes (Helmet, Sword, Shield, Boots, Amulet) to that identity.
Track Wins 📈 Every completed action is evidence reinforcing your identity.
Repeat 🔄 The more evidence you collect, the more your identity locks in.
📌 Examples
🏃♂️ Goal: Run a 5K
Old Mindset: “I’m trying to run.”
Identity First: “I’m a runner.”
✍️ Goal: Write a book
Old Mindset: “I’m trying to write.”
Identity First: “I’m a writer.”
🥗 Goal: Eat healthier
Old Mindset: “I’m trying to cut junk food.”
Identity First: “I’m someone who fuels my body for performance.”
💡 Why This Works
When you focus on identity first, you’re not relying on bursts of motivation. You’re building a foundation — a mindset that makes action natural & sustainable.
Instead of asking, “Do I feel like doing this?” you ask, “What would the person I want to BE do right now?”
⚡ Next Move:
Download The Codex — your free system starter pack. Inside, you’ll map your target identity, break it down into daily codes, & start living like the person you want to become today.
